Vitable Acquires ICHRA Provider Liferaft, Expanding Affordable Health Coverage to Small Business Owners Nationwide

Vitable Health’s acquisition of Liferaft makes it the first health benefits platform to offer a vertically integrated ICHRA with Direct Primary Care that delivers lower costs, better care, and zero administrative burden, tapping into a market expected to offer insurance to over 11 million individuals by the end of 2029, according to the U.S. Department of Labor. 

Big News From Vitable

Vitable Health, the leading all-in-one health benefits platform making healthcare more accessible to small businesses and their employees, today announced its acquisition of Liferaft’s HRA platform. Vitable Health’s acquisition of Liferaft is a critical piece in building the first unified platform to solve the "Impossible Triangle" of employee healthcare, in addition to lowering costs while expanding coverage by harnessing AI to eliminate costly administrative burdens that previously made affordable, quality care elusive. This breakthrough comes as 58 percent of small businesses report they can no longer afford traditional group health insurance, leaving more than 80 million Americans uninsured or underinsured. 

"For decades, employers have faced an impossible choice: affordable healthcare that's low quality, high-quality care that's unaffordable, or burning countless hours managing fragmented benefits and point solutions," said Joseph Kitonga, Founder and CEO of Vitable Health. "By combining Liferaft's ICHRA technology with our direct care network, we've broken through the impossible triangle and created something revolutionary: a single platform for employee healthcare and benefits, that eliminates these painful tradeoffs completely."