What role do wellness programs or incentives play in our overall design strategy?

Wellness programs and incentives can boost engagement, but they work best when paired with easy access to care. Incentives spark healthy behaviors; primary care ensures those behaviors turn into real results.

‍

Wellness programs are most effective when they support—not replace—accessible, everyday care. Here’s how to use them strategically:

‍

• Complement, don’t replace, primary care: Programs like step challenges or nutrition goals work best when employees can follow up with real care—such as same-day visits or screenings.

• Encourage preventive care: Tie incentives to annual physicals, screenings, or mental health check-ins to drive early detection and regular engagement.
• Reward small, consistent actions: Incentivize manageable steps like using a virtual visit, completing a health assessment, or refilling prescriptions on time.
• Keep incentives simple and meaningful: Clear rewards (gift cards, premium discounts, or paid wellness time) outperform complicated point systems.

Use data for personalization: Combine wellness insights with primary care data to target real health needs, such as chronic condition or stress management.

Vitable makes wellness programs more effective by giving employees $0 access to primary, preventive, and mental health care. When employees can act immediately on wellness goals—like scheduling a visit or completing a screening—engagement turns into real health improvement.

‍

Wellness programs should make it easier for employees to take the next step toward better health. Paired with built-in primary care access, they become a powerful driver of engagement, outcomes, and satisfaction.

‍