A New Look, A Bigger Mission

Because health benefits should be better than this.‍

From the start, that belief has guided every decision we make. It’s why we exist, and why we’re raising the bar for what’s possible in healthcare.

Vitable Health was founded to solve a specific and persistent problem: too many working Americans earn too much to qualify for Medicaid but too little to afford traditional insurance. They are part of the 85 million uninsured or underinsured Americans who often defer care until it’s too late, leading to higher costs, poorer outcomes, and widening disparities.

In some communities, a difference of just five miles between zip codes can mean a 20-year gap in life expectancy, a stark measure of the cost of inaccessibility.

We chose the name Vitable (Vital + Affordable) to reflect our commitment to changing that equation: delivering primary care that’s accessible, affordable, and actually used. Our primary-care-first model makes it simple for employers to offer high-quality care and seamless for employees to use it, because when care is accessible from day one, prevention replaces crisis, and health outcomes improve.

Expanding What’s Possible

Today, our reach spans all 50 states. We’ve evolved into a comprehensive health benefits platform designed for the modern workforce and the realities of today’s healthcare environment.

Our offerings now include:

• Direct Primary Care (DPC) with $0 virtual primary care visits, mental health coaching, and over 1,000 covered prescriptions and labs with zero out-of-pocket costs.
• Individual Coverage HRAs (ICHRA) that give employers cost control and employees choice.
• Minimum Essential Coverage (MEC) and MVP Level Funded Major Medical plans to ensure compliance and core health access.
• Dental and Vision coverage for complete member well-being.

We are the first to integrate ICHRA with Direct Primary Care nationwide, an innovation that combines affordability, flexibility, and the clinical value of continuous primary care. This integration offers a scalable alternative to traditional group plans, aligning financial sustainability with improved health outcomes.

Why Our Brand Had to Evolve

Healthcare is changing. The workforce is changing. Employers need benefit strategies that keep pace.

Our platform had grown far beyond our original identity. We are no longer just a care provider. We’ve evolved into a national platform for Employee Health, unifying care delivery and plan administration into one integrated offering that addresses access, cost, compliance, and utilization. Our updated brand reflects that reality: sophisticated enough for enterprise clients, approachable enough for small business owners, and built for the everyday worker.

The Thread That Connects It All

Our new visual identity is inspired by a simple idea: the thread.

It’s the thread that connects health, care, and people. The thread that ties together benefits that once felt confusing or fragmented. And the thread that runs through every part of the Vitable Health experience, a fully integrated solution that offers employers both care and compliance..

If you’re already working with us, nothing changes, except that it’s even easier to see how it all connects. Your care stays the same. Your plan still works the way it always has. The difference is that now, the outside matches the inside.

And if you’re new here, welcome to the health benefits platform that makes care better, affordable, accessible, and actually utilized. We’re here to help employers lead with care, brokers simplify the complex, and employees get what they need without the guesswork. Because health benefits should be better, and now, they are. 

Better starts here.