People-First.
Built for Better.
Traditional healthcare wasn’t built for everyday workers. So we built something better—affordable, people-first benefits that actually work.
We asked ourselves:
What if better care didn’t cost more?
That’s why we built Vitable: the health benefits platform making healthcare better for employers of everyday workers.
We bring accessible, high-quality care to the 85 million uninsured and underinsured Americans. Unlike traditional options, our suite of health benefits is designed with real people at the center.
We empower businesses to become better employers by making it easy to offer healthcare benefits to their teams. Vitable is a better experience for employees, and a smarter solution for employers.
Simply put, we’re built for better.
Our vision
Our vision is to create a future where every person has easy access to affordable, high-quality healthcare regardless of job type, income, location, or background.
Our mission
Our mission is to make high-quality healthcare more accessible and affordable for everyday workers by delivering simple, flexible benefits that employers can actually offer and employees will actually use.
The Five Mile Difference
Vitable’s story begins with our founder and CEO, Joseph Kitonga. A first-generation immigrant from Kenya, Joe grew up in Philadelphia watching his parents build a home healthcare business from the ground up—an experience that gave him a firsthand view into the systemic gaps and barriers in America’s healthcare system, especially for caregivers and hourly workers.
He discovered that in his own city, just five miles could mean a 20-year difference in life expectancy—driven by disparities in access to care between socioeconomic classes.
Determined to close the healthcare gap, Joe left college and his position at Microsoft to build something better. What began as a way to support home health workers has since grown into a leading virtual-first benefits platform, reshaping how healthcare is delivered to the American workforce.
The Vitable Difference
The beliefs that guide everything we do.
Championing Care
We believe health care is a basic human need and that the people who keep the world running deserve better access to it. Championing care means standing up for the millions of workers who have been overlooked by traditional systems. We put people first in every decision we make, designing benefits that offer dignity, trust, and real support. It’s not just about coverage—it’s about care that actually works.
Effortless Access
Access to health care shouldn’t come with barriers. Health care is at its best when it’s simple to understand and easy to use. That’s why we’ve built a seamless virtual benefits platform with no copays and no deductibles. From virtual visits to prescription access, we remove the friction so people can focus on getting better.
Empowering Employers
We believe doing the right thing for your team shouldn’t be complicated—or expensive. Empowering employers means giving businesses the tools, confidence, and flexibility to offer real benefits without the red tape of traditional insurance. When businesses are empowered to care for their people, everyone wins: teams are healthier, retention improves, and businesses thrive.
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Discover More
Check out our resources page for helpful guides, articles, case studies, and more—everything you need to make informed, confident decisions about health benefits for your team.
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Vitable helps employers provide better healthcare to their employees and dependents by improving accessibility, cost, and quality.