Vitable Health Eliminates Wait Times with Instant CHOICE (ICHRA) Quoting Tool for Brokers

Vitable Health, the leading all-in-one health benefits platform redefining care for the American workforce, today announced the launch of its new CHOICE (ICHRA) Quoting Tool. Built with brokers and partners in mind, the tool provides immediate, reliable, and accurate quotes that model CHOICE solutions, helping to determine if CHOICE (Custom Health Option and Individual Care Expense Arrangement), previously known as ICHRA (Individual Coverage Health Reimbursement Arrangement), is the right fit for a client.

The CHOICE Quoting Tool enables brokers and partners to upload a census and instantly generate accurate quotes that model CHOICE solutions. Users can choose contribution strategies that meet Affordable Care Act (ACA) affordability standards or set contributions as a percentage of bronze, silver, gold, or platinum plans, then immediately view savings comparisons against current group plans. The tool eliminates the typical multi-day waiting period, delivering results in seconds rather than hours or days.

Beyond basic quoting, the tool offers robust customization options that reflect real-world client scenarios. Brokers can adjust coverage across metal tiers, filter by specific carriers, and account for dependents or non-participants to create proposals tailored to each employer's unique workforce.

As Vitable Health continues to expand its platform, the company remains committed to creating user-friendly solutions that make HRA management simple and effective. Alongside new functionality, Vitable Health also offers highly competitive broker incentive programs designed to reward growth and long-term partnership. Unlike many CHOICE providers, Vitable Health allows brokers and partners to remain broker of record, set their own per-employee fees, and choose their preferred level of involvement, whether managing enrollment directly or relying on licensed benefits experts nationwide.

“From the beginning, our mission has been to support brokers and partners with tools that make their work faster, easier, and more impactful,” said Joseph Kitonga, CEO of Vitable Health. “The ICHRA Quoting Tool puts that philosophy into action by removing the delays that have traditionally slowed this process. Instead of waiting hours or even days for quotes, brokers and partners can now upload a census, adjust contributions, and instantly see if an ICHRA strategy is right for their client. With just one click, they can generate a polished PDF proposal or share a live link directly with clients to model scenarios in real time.”

To help brokers and partners get started, Vitable Health will host a webinar on October 16 at 11 a.m. PST, showcasing the CHOICE Quoting Tool in action and outlining details of its competitive broker incentive program. The session will also highlight how Vitable Health supports organizations with a wide variety of benefit options, including CHOICE, QSEHRA, MEC, Virtual Primary Care, and more. With flexible plan designs that align with different budget levels and coverage goals, Vitable Health ensures that businesses can deliver meaningful benefits that their employees will actually use.

“Brokers and partners deserve a platform that puts them first,” Kitonga added. “We are committed to building solutions that not only drive client satisfaction but also empower brokers and partners to grow their business with confidence.”

Register for the October 16 webinar here and start using the CHOICE Quoting Tool by visiting partners.vitablehealth.com.